The first thing you need to remember when designing a business card is that there are many different design styles to choose from. Design your card so that it feels like an extension of your brand. Your business card should follow the branding that you have created for your website, letterhead, and signage. This way, you will be able to build on the identity of your brand and extend it to other touchpoints. Below are some tips to design a great business card.
White space
Business cards should be simple, yet effective. Using too much white space makes them look cluttered and overwhelming. Instead, use a combination of white space and content to convey a certain look and feel. White space draws attention and helps you emphasize the most important information. Using white space effectively will make your card look more modern and sophisticated. You can also use the space to include a logo or a memorable message.
Humans have a low attention span, which is why they tend to read with less emphasis than they would if there was too much information. By using white space, you’ll make your card easier to read and increase your chances of being remembered by recipients. Use it to your advantage and stand out in New York. You’ll be glad you did! Here’s how to design an eye-catching, attention-grabbing business card:
Complimentary colors
If you’re looking for a striking yet balanced color combination, then you should try a cool blue and punchy orange combination. These complementary colors will give your card a dynamic look, as they combine warm and cool tones. Peach and green, on the other hand, convey a hipster vibe. Gray, a versatile color, conveys seriousness while remaining warm and welcoming. While two shades of blue balance each other out, darker blue creates a feeling of stability. Marigold yellow attracts attention, while dark brown captures it.
Use complementary colors when you are designing a business card. These colors are essentially opposites of each other, and are guaranteed to stimulate the viewer’s eyes and make them think differently. They are good for high-energy effects, but don’t go overboard when you’re designing a card. Instead, stick with complementary colors that match your target audience’s preferences. They will be more receptive to your message, and your audience will notice your efforts.
Negative space
Negative space is a basic design concept that can help you create more effective printed materials. The key to using negative space to your advantage is to keep everything else on the card – such as text – easy to read. The space around text and other elements gives the reader’s eyes a rest, so they can easily read the information. Using negative space is especially important for text, which needs to flow from word to word.
For international business cards, you should include negative space to account for the translation expansion. Translation expansion refers to the extra space that the English message takes up when translated to another language. While some target languages are about the same length as English, others require a lot more space on the card. Spanish text is typically 20 to 30 percent longer than English. In addition, if you plan to use negative space to make your business card stand out from the rest, it will increase the visibility of your business.
Typefaces
There are many types of fonts to choose from when designing a business card. Which font is right for your card depends on your business, your target audience, and the layout and design of your card. Ideally, the font should be readable, even in small size. In addition, you should choose a font that will be consistent across all of your branding materials, from your business card to your website, brochures, and digital displays.
For a professional-looking business card, you should choose a serif font such as Myriad Pro. It features neat upper case letters with rounded tails. Specialty fonts like Times New Roman are difficult to read, so make sure you choose a large-size font to make it easy to read. If you’re more relaxed, consider a softer typeface, like Karat. The curved letters look more playful than the angular letters of traditional business fonts.
Size
There are many factors to consider when choosing the right size of your business card. First, you should be aware that there is no one global standard size of business cards. Instead, business cards vary by region. Usually, the US standard size is 3.5″ x 2″ (89 mm x 51 mm), but the size of a Japanese card, known as a “meishi,” is 91 kh 55 mm. Despite this fact, some countries do not allow deviations from this standard.
The standard size of business cards in the US is 2 inches by 3.5 inches. In the UK and most of Europe, the standard is 3.3 x 2.1 inches. Whether you have a rectangular card or a square card, the size of your business card should be the same as the size of your credit, insurance, or driver’s license. When designing your card, leave an extra 1/8-inch bleed area to account for possible mistakes.
Orientation
There are several factors to consider when choosing the orientation of a business card. It is crucial to know what you want your card to say, as well as your budget. If you’re on a tight budget, a basic layout will do. In addition, there are several different materials that you can choose. Paper is the most common, but you can also choose from different types of card stock. Whether you choose portrait or landscape orientation is up to you.
The most common orientation for a business card is landscape. This is because the landscape format is easy to read. Additionally, any printer should be able to handle this format. If you’d like a custom orientation, you can pay a bit more but end up with a unique card. Just make sure to remember that portrait orientation is a bit more expensive. The most important part of a business card is its design and content, so don’t neglect it.
