MARKETINGFacebook Marketing Tools You Need to Know

Facebook Marketing Tools You Need to Know


Whether you’re an advanced Facebook marketer or just starting out, there are tools you need to know. You want to make sure you’re maximizing your efforts and using tools that will help you increase your reach, engagement and conversions. Read on to learn which ones will help you make the most of your time and money.


Buffer is a social media post scheduling app that makes it easy to share content to a wide variety of social networks. It comes with a free plan and also has several paid options.

The free plan is a good way to get started. It includes three different social accounts. One of them is Facebook. Users can connect their accounts to other platforms such as Twitter and LinkedIn. Those looking for a more robust social media strategy should look into the Buffer Agency plan.

For the ultimate social media strategy, users can choose to have their posts approved by a specific number of people before they go live. This feature is particularly useful for larger agencies who work with multiple clients.


Whether you’re a social media marketing novice or a seasoned pro, Agorapulse can help you manage your Facebook page. It offers a simple and user-friendly interface that makes social media management easier.

You can schedule posts for different platforms, respond to messages, and track your team’s response times. Agorapulse also offers analytics tools similar to Facebook Insights.

As a social media manager, you need a tool that can analyze your social media campaigns and help you improve your ROI. While there are a number of options available, you must choose a tool that fits your budget and business needs. To find the right tool, start by checking your bottleneck and confirming whether it is an issue with your current workflow or if the software is a better fit.


Facebook marketing tools help you connect with consumers in a personal and engaging way. These tools also allow you to test out ad variations, which can be very helpful in boosting conversions.

For example, InVideo offers pre-made templates for videos. This allows you to create an entertaining video in minutes. You can use this to promote a new product or event. Its Listen feature allows you to listen to trends on social media, as well as to receive email updates from the site.

The Facebook marketing tool that is most useful to you will depend on your own goals and objectives. Some may want to gain more followers or increase their brand awareness. Other might want to boost ad conversions.

CoSchedule’s Headline Analyzer

CoSchedule’s Headline Analyzer is a tool that helps you create better headlines. Specifically, it shows you how long your headlines are. This is important for both SEO and click-through rates. In other words, it will help you craft better headlines for your blog posts.

The most interesting thing about the tool is its SEO score. Basically, it compares your title with other titles. It also provides you with a general ranking for your headline.

To use the tool, you just need to enter your title. This can be a blog post or a social media post. Once you’re done, you’ll receive a number of recommendations for improvements.


SocialPilot is a Facebook marketing tool that offers an easy to use interface. It allows users to schedule and create content. The platform also offers analytics and team management tools.

SocialPilot allows users to schedule posts for multiple social networks. This includes Twitter, LinkedIn, Pinterest, Google+, and Facebook. Users can connect up to five social profiles to the software. They can also group accounts and set up approval flows. In addition, the app is compatible with the iOS and Chrome browsers.

There is a free trial available. For an additional fee, the Professional plan gives you unlimited connections to up to 25 social networks. On top of that, it also offers content curation.

Design Wizard

Design Wizard is a great tool for anyone who wants to create visual content for Facebook. It provides a variety of templates to get you started. There are also over a million images, video templates, and other visual resources.

It features a drag and drop interface, so you can quickly make a design. It also includes a large database of free stock images. You can add text, overlays, and vector masks.

The Design Wizard’s “magic resize” feature lets you change the template size with just a click. This tool is also useful for users who want to create custom color palettes.

The other notable design tool is the Design Wizard’s library of over one million images. The curated image library is separated into easy-to-find categories, allowing you to find the perfect photo for your ad.

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